Sure, the thought counts... but also the gift.
Birthdays can be polarizing. Personally, my birthday is my favorite day of the year, and I always make sure it's a big production, filled with friends, family, a rental house in some alluring destination (this year, Cape Cod), and jet skis. But for others, birthdays evoke the fear of wrinkles and only god knows what the future will bring. But regardless if the special woman in your life loves her birthday or hates it, you better make sure you do your part and get her something good.
Whether it's your girlfriend, sister, mother, grandmother, coworker, or someone as farfetched as your cousin-in-law, you want to find a gift that's practical with a personal touch. She doesn't need anymore junk around the house, but she also needs to know you put some thought into her present. It can really be anything, like a pair of dainty earrings to match that new dress she just got (and hopefully you noticed) with or a mix of spice blends to feed her cooking aspirations. As long as you put in effort, there's no wrong way to go about it.
Actually, there kind of is (put down that pack of socks or overly fragrant candle), and that's why we've rounded up 30 birthday gifts for her, so you don't screw it up. Make this year even better than the last.